Before you get to Hanover, it is important to plan your trip. There are a few important things to be done. There is a lot of money to be made, and every hour wasted, is money lost. As a visitor, you just need to find one or two great products or exhibitors, to make the cost of what you spent ten-fold. Spend a thousand euros on the hotel and tickets, find a great item that you can sell all year round, and you have made 10,000 euros.
Planning Your Trip to CeBIT 2016: 7 Things That You Need to Do Before You Go
- Airplane or train tickets to Hanover: If you can’t drive to Hanover by road, you will need to book train or plane tickets to get to the city.
- Hotels: It is important to book a hotel that is either near the fairgrounds or near the city center. There is no point in spending two hours going back and forth from your hotel, because you could be spending those hours looking for new opportunities.
- CeBIT Tickets: You will need to buy tickets to enter the fairgrounds. These are available on the official Cebit.de website. You can also request an invitation from an exhibitor you plan to meet.
- Goal planning: It is important that you decide what is the main goal or goals for visiting this trade show. Your final outcome might be a bit different than what you had planned, but it’s still better than arriving at the exhibition halls and then saying to oneself, “let me walk around and see what I find”.
- Hall and stand routes: Once you have set up your main goals, you will need to choose the exhibitors that you will visit. Then, it is a good idea to organize them by halls, so you finish all the ones in the same hall, together.
- Activate “Roaming” connectivity with your mobile phone operator: Many colleagues only discover that their phones don’t work, when they connect their phones after the plane lands in Hannover. So, check with your operator, before you arrive, that your phone will work in Germany (many operators have this option disabled by defaul)t. Some mobile phone operators want to be notified before you travel, and want to warn you the charges will be higher. Also, you might have to remove any data transfer limits, before leaving your country.
- Order Business Cards: At least 100 business cards will be required, so you don’t run out. You would be surprised to see how fast they can finish, if you see things you like. Many times you will see a supplier who has items which you aren’t sure that will fit in your market; you can give a card to him/her to contact you after the show. Click here to read some useful tips on how to design a special business card for trade shows like CeBIT
Checklist of Important Things to Take to the Show
- Summer clothes: light coat, comfortable shoes
- Travel documents: Passport (or National ID card for EU citizens), plane tickets, hotel reservation
- CeBIT documents: Tickets, map of fairground with hall distribution
- Business cards
- Mobile phone + charger
- Pen and paper (if you’re old fashioned like me)
- Big suitcase for samples and catalogues
- Lots of enthusiasm and energy
- A friend or business colleague
- Fairground Wi-Fi passwords
Why take a Friend ?
It is also a good idea to take someone who likes technology products, and with whom you can share ideas during lunch. Since there is so much to see, he/she can spot something that missed your eye. You can exchange views about the quality, or sales potential of a sample that you see in one of the booths. Also, having a friend at the show makes walking around the show, seem less tiring, as you get distracted. It is important to make sure that this “friend” doesn’t turn into a competitor, so choose carefully. Also, make sure he/she is physically fit and doesn’t get tired and abandon you in the middle of the show.
Your friend can help you carry the catalogues and samples. We generally take turns sharing the load.
Some people say it is better if to divide the work if two people from the same company are visiting the show, to cover more. I strongly feel that it is better to visit together as a team, and analyze products together, even if you have to cut meetings short. The only time I recommend dividing is if one hasn’t planned what exhibitors to see at all, and is there just for the day.