Before even thinking of visiting this technology show, you have to decide what are the CeBIT goals of the trip. Its not good enough to say, “I am looking for something good to sell.” That is too vague and general. If you buy tickets and hotel, and just turn up without a purpose, the results most probably will be disappointing.
CeBIT Goals: Where to Start
Here’s a simple procedure to clarify your goals:
1) Set simple and general goals first: The easiest way to decide what is the purpose of the visit, is to set general goals. Here are a few examples:
- Look for new products or service for the market I am already in or a new market
- Look for market and product tendencies and learn what will come later in the year
- Check prices to compare with your current suppliers, if you’re a purchasing manager
- Spy on your competition, and get ideas from them.
- Establish a better relationship with current suppliers (so they give you better conditions and service in the future), and meet other suppliers in person to talk about future business
2) Know what your market needs
Ask yourself, “is there really a market for a product/service in your country or city?” Due to the recession, one must be very careful while choosing this. There are some basic products that will be always selling. An example of this are laptop chargers, or mobile phone chargers. They break down, and everyone needs one. Check out how much they are selling for online, and how many have been sold say, in the last month. Sometimes the product might look great, but the market might not be right, like the electric skateboards that were shown off in CeBIT 2015.
Speak to your customers (= market). Never, ever, try to guess what the market wants. It is a big mistake to find something you really like, order and pay for it, only to find out that no one wants it (or sells very slowly), when you try to sell it. Depending on your market and budget, you can choose the size and country of your supplier.
If there is little, or no demand for the product or service, choose something else, even if you think it is great
3) Available Budget: Decide how much you want to spend. If you want to test the waters, many suppliers will be happy to send you a carton or two of goods. You must make sure that the shipping cost is reasonable, as it might increase your landed cost, if shipping by air.
4) Set specific CeBIT goals – Once you have decided your general goals, know what your customers need, and how much you want to spend, it’s time to set up specific goals. Click here to see a few specific real life examples of goals that you could have set for your visit to CeBIT last year