You will need a special business card for trade shows like CeBIT. You just can’t attend such a major event without enough cards. Not only will you need them when meeting potential suppliers, but also when registering to enter certain trade-only halls like Planet Reseller (that is, if you haven’t done the registration online). It is important that you carry enough cards (100 is a good number), because you would be really surprised to how many cards you distribute. Some sales people will approach you while you browse through the halls, and sometimes it is rude not to give your card, if you have picked up their catalogs.
3 Reasons to Specially Design Your Business Card for Trade Shows
It Reduces stress, after the show. Those who get your business card are human beings doing their job, which is to push their products. So, if you add your personal mobile phone number, or your residence phone number, expect at least a few phonecalls, when you get back. If you add the e-mail where you receive orders from customers, expect it to get filled up with lots of offers.
Spam: An annoying thing that happens, is that few exhibitors (mostly from the Far East) will pass on your telephone and e-mail details, to their “friends”, and before you know it, you will be getting annoying WhatsApp messages, phonecalls, and e-mails from people who you don’t even know.
In English: If English isn’t spoken in your country, you can have a special card designed in this language, so that everyone you meet, can read it easily, and immediately know what your company does, where you are located, etc.
Practical tips: What Details to Print on the Card
Basic information: Your name, company’s name, full address, website.
Phone number: Decide what phone number you want on the card. You will need to put the number of the mobile phone you carry at the show, because exhibitors sometimes can call you if they forgot to tell you something, or were busy when you approached them earlier. They can call you and say, “Come along! I’m free to attend you right now”. There are various options:
- Print your work mobile phone number on the card, and answer calls politely, and quickly. I choose to add “No Whatsapps, please” next to my mobile phone, because I hate to receive messages in the middle of the night, or from pushy salespeople.
- Use a dual-sim phone, and give one number to your customers, and another for exhibitors who you aren’t dealing with.
- Some people don’t put their mobile phone number on the card, but write it down with a pen, only for exhibitors they really like. (Don’t do this if you’re a beginner and don’t know which exhibitors you are going to deal with). Very busy people prefer to be contacted only by e-mail. This is the BEST option.
E-mail: Decide what e-mail you want to put on the card. I recommend to set up a totally new e-mail, like firstname.lastname@example.org to filter the e-mails of contacts that you made during the show. There are suppliers who send out weekly or monthly newsletters and product presentations, so you don’t want all those flooding your main business mail.
Skype address: You can put it, if you use Skype, and want people to add you and chat.
That’s all you need. Again, take plenty of cards, and put a bunch in all the outside pockets of your coat, so they are easy to find and give away. Keep cards you pick up from interesting exhibitor booths, separately.