If you were wondering how to dress for CeBIT Hannover, and it’s your first time in this city, you have come to the right place. This technology show used to take place in the winter, and taking warm clothing in your suitcase, was very high on the to-do list, especially if you live in a warm country. Not any more. CeBIT 2018 is going to be held at the end of spring, in June, so there’s no need to bring any winter clothes with you (although it does get a little cold at night ,like 9°C). Keep your coat in the hotel, and pick it up just before you go out for dinner.
It is not important how you dress, as long as you are clean. There’s no point in wearing a suit and a tie, if it they are going to be covered by a coat, which is necessary as you’re going to be walking in and out of the halls. Exhibitors won’t give you credit and better payment conditions just because they like how you are dressed, so go for informal and comfortable clothes.
How to Dress for CeBIT Checklist
1) Summer business clothes – Long or short sleeves will do. I don’t recommend to wear a full suit. Some of my islander collegues will wear polo shirts.
2) Very Comfortable shoes – To take maximum advantage of the days you will be at the show, it is important to wear the most comfortable shoes possible. Try to use shoes that you use normally, and don’t bring brand new shoes that might be uncomfortable. I know people who have taken brand new shoes on the first day to impress everyone, and a few hours later, they had so much pain that they were unable to do anything.
For women, flat shoes are strongly recommended. Nine hours a day, walking in circles, is not easy to do, especially if you’re not used to doing it every day. Heel shoes look great , but this is not the place for them if you’re visiting, and expect to produce a good result. I repeat this twice because in the past, some work colleagues have taken their wives, who after a couple of hours of walking in heels, have started crying, and wanted to go home.
Shoes with rubber soles are recommended, because you might have to walk over rain or snow.
Exhibitors: Look Smart & Clean, but Be Comfortable
Most exhibitors’ time is spent at their booth, or nearby.You will be O.K. with normal office clothes. If you’re wondering how to dress for CeBIT, here are my tips:
Wear comfortable clothes: For men, it isn’t mandatory to wear a full suit. If you do, you can take the coat off. Many of the suppliers that I met were dressed in a clean shirt and pants, with no tie. It is more the product, and the kindness and attention, with which you treat the visitors, what really counts.